MMI Group
At MMI Group, we believe that small actions, carried out with purpose, have the power to create meaningful change. We are committed to strengthening the communities where we live, work, and play, and our Indigenous engagement strategy is a key part of that commitment.
This strategy helps guide our ongoing efforts toward meaningful reconciliation, including our commitment with the City of Winnipeg’s Indigenous Accord, the Truth and Reconciliation Commission’s Call to Action, and Call to Action 92 in particular.
Call to Action 92 calls upon the corporate sector in Canada to adopt the United Nations Declaration on the Rights of Indigenous Peoples as a reconciliation framework to apply its principles, norms, and standards to corporate policy and core operational activities involving Indigenous peoples and their lands and resources.
In recognition of National Indigenous Peoples Day and National Indigenous History Month, we are proud to share our progress in 2025 through some of our key activities and initiatives.
Initiatives for National Indigenous History Month
Throughout National Indigenous History Month, we offered opportunities for our team to learn, reflect, and take action in support of Indigenous communities.
In response to the 2025 wildfires that impacted more than 15 First Nations and 17,000 people, our team organized a donation drive. Together, we collected non-perishable food, hygiene products, toys, and other essentials for the Southern Chiefs’ Organization, along with gently used clothing for men, women, and children to support Thrive Community Support Circle.
Alongside these efforts, we focused on building understanding and awareness within our team. We shared an all-staff communication with a collection of resources to help employees learn more about National Indigenous History Month and National Indigenous Peoples Day. These resources included:
- Background information on National Indigenous History Month and National Indigenous Peoples Day
- Events taking place around Manitoba to engage with Indigenous culture and history
- Indigenous-owned restaurants to support local businesses
- Educational resources and reports, including:
- The Final Report of the National Inquiry into Missing and Murdered Indigenous Women and Girls
- Virtual Museum of Métis History and Culture
- Interactive maps to learn about the territories where we live and work
- Truth and Reconciliation Commission of Canada’s Calls to Action
- Indigenous-made films
- Books by Indigenous authors
- Podcasts
- Articles exploring various Indigenous-related topics
We extended these efforts beyond our organization by sharing about National Indigenous Peoples Day and our donation drives on social media. This was also an opportunity to recognize and uplift the important work being done by organizations like the Southern Chiefs’ Organization and Thrive Community Support Circle.
Recognizing Truth and Reconciliation Week
In recognition of the National Day for Truth and Reconciliation and Orange Shirt Day, we focused on organizing opportunities for our team to learn and reflect on the role each of us plays in reconciliation.
We began the week by supporting a local Indigenous-owned business, Feast Café and Bistro, by catering bannock for our team.
We also had the privilege of welcoming the Louis Riel Institute to our office for a Métis beading workshop. Twelve staff members took part in creating beaded orange shirt pins while learning about the cultural significance and history of Red River Métis beadwork.
To support further learning, we provided staff with access to the National Centre for Truth and Reconciliation’s virtual Lunch and Learns. Employees could join group viewings or participate individually.
We encouraged staff to wear orange shirts both on the day of our Métis beading workshop, as well as on September 29. The orange shirts had been purchased from Dreamcatcher Promotions in 2024, with extras ordered to ensure new staff who started in late 2024 and into 2025 would receive a shirt and be able to participate in Orange Shirt Day 2025.
To encourage learning beyond these activities, we shared a list of events taking place across Manitoba during Truth and Reconciliation Week. We also provided an updated internal resource guide with books, films, podcasts, and other educational materials to support ongoing reflection and understanding.
We also shared moments of these initiatives on our social media accounts to help extend awareness and encourage community participation.
Partnerships and Sponsorships
Another key part of MMI Group’s Indigenous engagement strategy is building relationships with organizations that actively support and celebrate Indigenous communities and their distinct cultures.
In 2025, we were proud to continue our support of the Inuit Art Centre through a multi-year agreement with WAG Qaumajuq. Home of the largest collection of contemporary Inuit art in the world, Qaumajuq is doing important work on its journey toward equity, decolonization, and reconciliation.
We also maintained our sponsorship of the Canadian Museum for Human Rights, including support for their 2025 Raising Our Voices Gala. Through this partnership, we’re able to offer employees complimentary passes to visit the museum with up to three family or friends. These visits help encourage ongoing learning about human rights in Canada, including exhibitions focused on Indigenous rights, the history and lasting impacts of residential schools, and MMIWG2S+.
Our team continues to stay connected with the broader community by participating in events hosted by the Indigenous Chamber of Commerce, including their Annual General Meeting.
We also supported the Indigenous Education Awards through the Business Council of Manitoba by contributing a donation that helps provide financial support to an Indigenous post-secondary student, allowing us to help support the future of Manitoba’s workforce.
Inclusive Workplace Practices and Recruitment
Building respectful and meaningful relationships with Indigenous Peoples also means creating an inclusive workplace that supports equity and opportunity.
One of the ways we’re doing this is by strengthening the language we use in our recruitment process. We’re being intentional about creating inclusive job postings and encouraging Indigenous applicants to self-identify, helping ensure our hiring practices are more welcoming and accessible.
We’ve also expanded our outreach efforts to better connect with Indigenous talent and communities. This includes finding new ways to build relationships and increase awareness of opportunities within our organization.
Additionally, we continue to review and refine our corporate land acknowledgement, ensuring it meaningfully recognizes both the historical and present-day contributions of Indigenous communities, as well as their deep connection to the land we live and work on. It’s an important part of acknowledging the past while committing to a future grounded in mutual respect and understanding.
To keep this awareness front of mind, we begin all our internal and public events with a land acknowledgement. We’ve also made it a visible part of our new website, reinforcing our commitment to accountability and ongoing learning.
MMI Group's Ongoing Commitment to Reconciliation
At MMI Group, we remain committed to:
- Advancing Indigenous engagement and corporate social responsibility
- Supporting Indigenous communities in Manitoba
- Strengthening inclusive hiring and workplace practices
- Expanding education and awareness opportunities for our team
We look forward to continuing this important work and deepening our relationships with Indigenous partners, communities, and organizations as we work to strengthen the communities where we live, work, and play.